It’s been more than a 15 years since the inception of LiLash, but the lash serum continues to reign supreme as one of the industry’s most influential products of all time.

Cosmetic Alchemy founder Scott Wasserman, MD, is not an actual magician, but he might as well be. After all, the Scottsdale, Arizona-based cosmetic surgeon- turned-lash industry pioneer has been working his magic on natural lashes for more than a decade.

In 2007, long before eyelash extensions and lash-boosting products hit the market, Dr. Wasserman created LiLash Purified Eyelash Serum, one of the first-ever non-prescription lash serums.

Designed to boost the look and feel of natural lashes, LiLash filled a gap in the industry at a time when the only way to achieve long, voluminous lashes was through genetics, strip lashes or, for those looking for more permanent options, an eyelash transplant. “I wanted to create a product that would enhance the natural lashes without costing a fortune,” explains Dr. Wasserman.

And that he did— LiLash proved to be a mega-hit with clients and is now considered an industry mainstay.